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The trend towards online shopping, because brick and mortar retailers should consider selling jewelry online

The trend towards online shopping, because brick and mortar retailers should consider selling jewelry online


The trend towards online shopping, because brick and mortar retailers should consider selling jewelry online

Posted: 07 May 2011 08:20 PM PDT

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Consider selling jewelry online, but it is sure to find the right way to promote your jewelry? Many people believe that the only way to sell a diamond ring or a pair of ruby ​​earrings, touching her clients, physically examine and try to show the piece in person, but studies indicate that this is no longer true. Not only did the Americans turn to technology to communicate with their friends and family to organize meetings and entertain the public, but are also aimed atTechnology shop. E-consumers buy more goods from food to vehicles, and yes, even jewelry.

Recently, a study released by MasterCard SpendingPulse that the activities of e-commerce examination during the 2010 holiday season and the results were surprising. Between Halloween and Christmas Eve 2010, a huge 36 billion dollars spent buying goods online. While overall retail sales rose only 3.3% in 2010 online sales jumped a massive 15%!

This is good news for jewelryRetailers to improve sales. Reports show that the field of jewelry is from the economic crisis that began back in 2006. Now is the time to act and market your business to get online. Also jewelry, luxury goods are not allowed to sell directly from their website offers, but they use the Internet to access and awareness for their products.

Imagine your company to open in 2004, seven. Last Christmas shoppers EVE Online studded Christmas Eve 42%2009th While the shops closed their doors for the holidays, consumers went shopping from the sofa. What's more is that even if consumers do not intend to purchase products via the Internet, are on the web first, and gain business knowledge about products and availability of products. You ecommerce sites trying to comb prices, styles, and even reviews. The vendor behind the window is not your only source of information about customers. If you do not sell jewelryOnline you can bet that the competition is to educate your customers in this way, while gaining their trust and loyalty.

E-commerce sites selling jewelry online can be expensive to maintain, but nothing like the energy stored in running a bricks and mortar. Not only are there fewer people to manage and pay, there is much less fixed costs and trouble for things like rent, electricity, and maintenance of the building. Even if your product at an online storeI'm always open for business, but no idea who the opening and closing the store each evening. Moreover, no other type of advertising, both television spots, advertisements in magazines or mailings, you can find the show as a couple of dollars. Today, the U.S. and fast-forward through TV commercials see, subscribe to online magazines, from versions of old-fashioned paper, junk mail and throw their trash. To ensure that one of the jewelersbenefiting from greater market transparency, the best place to get your money for the marketing focus on its website, and not only check to present your products online, but they also sell jewelry online.

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